I was thrilled when Dalhousie University asked me to work on their publication over a year ago. Working closely with the staff in their Office of Advancement, we developed the theme for their 200th anniversary report – a thank-you to the many donors who have impacted the lives of students, faculty and researchers. The publication keeps within the Dal branding standards but is a unique design piece. Gold foil on the covers gives a unique feel and echoes the brand colour.
Existing photography came from many different sources, old and new. All were colour corrected and adjusted to give visual continuity. New photography was commissioned to highlight specific donors and some of their precious Dalhousie momentos. Working with Bob Young, we created studio “still lives” that gave a visual nod to the past.
Just some of the steps that went into the design process:
- client meetings
- review existing brand standards
- develop design criteria
- initial design mock-ups
- review initial draft copy
- hire copy editor
- refinement of design & layout
- hire photographers
- gather existing photography & retouch
- organize photo shoots
- art direction at photo shoots
- gather artifacts
- art direction of studio photo sessions
- develop print specifications for tender
- consult with awarded printer
- final layout of 54 page publication
- gather edits from client & copy editor
- input edits
- repeat all of the above until perfect
Please contact me if you’d like me to send you a copy of the printed book.