Digitally, I keep almost everything and I have my own way to organize files that works for me. I also keep any files that clients send me: logos, photos, manuscripts, etc. But often the original file names are pretty useless, i.e: Fact Sheet Round 2, version 2.doc, or _DSC1847.jpg. This can become problematic when my client calls me and says, ‟Can you send me back the photo of the blond woman standing next to the front entrance to our building? I can’t find it.”
A good way to save Word documents is to number each version after you make a change to it. And, number the files 01, 02, 03 and not 1, 2, 3 – then you can go up to 99 versions and still be organized. And an even better idea is to name the file with something meaningful to you and to others – don’t name the file ‟fact sheet.”
- Well Water_01
- Well Water_02
- Well Water_03
It gets trickier with photo file names, but again, it pays to rename the original file name with something that is meaningful. I like to keep the original number in the file name just in case I need it – I may need to call the original photographer and reference their number. So _DSC1847.jpg then become JaneDoe_DSC1847.jpg, or DoeJane_DSC1847.jpg.
An even better way to organize photos is to put in key words in the metadata (the information that is contained in the file but unseen). This entails using software such as Adobe Photoshop and/or Adobe Bridge. Almost any key word and other information can be stored in the metadata such as:
- Type of camera and settings (this is usually automatic when a digital photo is taken)
- Photographer
- Who owns the copyright
- Date
- Who is in the photo
- Where it was taken
- Colour, building, season, etc.
- GPS data
If the correct key words are in the file’s metadata then a simple search will turn up every photo you have of, say, your colleague Jane.
If the thought of going through all of your digital assets sends you into a cold sweat, then call us. We can whip your files into shape before you can say ‟metawho?”
Almost 100% of the time when I show someone a book that I have designed, I get the response, ‟So, you designed the cover?” When I then tell them that I designed the whole book, I get a deer-caught-in-the-headlights kinda stare. Let me explain.
Here are some book design decisions to be made for a simple, text-only book:
- Page size
- Paper weight and type
- Type of binding
- Size of margins
- Position of running heads
- Position of folios (page numbers)
- Font choice, size, & position for headings
- Ditto for all text
- Possible drop cap for first line
- Space between letters, words, & lines
- Colour of all elements
- Table of contents and index design
- Dedication design
Then the whole shebang has to be laid out from a manuscript supplied by the publisher. This entails all of the above plus fine-tuning the typography, i.e.: changing 1/2 to ½. etc. It goes back for proofing and revisions are made. And then more revisions are made again and again. A final high resolution PDF is made by the designer, yes, moi, to be sent to the printer. Printer’s proofs need to be checked to make sure that all is in order and then the book goes to print.
Oh, I forgot. And I design the cover (& spine & back cover) too. But that’s another story.
I first learned about type when completing my design degree at NSCAD in the ’70s. We were taught how to set type, i.e.: real little nuggets of lead. Heaven forbid if you ever dropped a case of 6 point type. The process was slow – very slow. But it was part of the exercise of learning to take your time and be sensitive to the intricacies of beautifully set type. Those experiences have stayed with me, and when I see type set in a sloppy manner it feels just like a small pebble in my shoe and I have to shake it out.
I often see single and double primes being used when a quotation mark (or curly quote) should be used. These tiny little marks are often misused and can confuse the reader. And they can drive any typographer to madness.
Double prime is an abbreviation for inches (1") and for seconds of arc (360"). Prime is an abbreviation for feet (1' = 12"). They can be straight or slanted.
Quotation marks are used in many different instances but mainly to set off speech and quotations. “The angry designer whipped out her permanent marker.”
Single quotation marks are used when setting off a word or phrase within a quotation. “To say that ‘I mean what I say’ is the same as ‘I say what I mean’ is to be as confused as Alice at the Mad Hatter’s tea party.”
Then we come to the wonderful apostrophe which is identical to the single quotation mark. It is used as a sign of the possessive (Peggy’s marker is very black) and hopefully not erroneously as “banana’s on sale today.”
Elizabeth Peirce’s latest book, You can too!, is a cornucopia of canning, pickling, and preserving recipes, plus lots of really useful advice and stories from Maritime preservers. Working with Elizabeth on her second book was a delight – I designed and illustrated her first book Grow Organic too. Even sweeter was that she included my recipe for pineapple and peach chutney in her publication. I had first given her my adaptation of a plum ketchup recipe that is a dead ringer for steak sauce, but copyright laws on recipes can be tricky, and so the publisher decided that the chutney was a better option.
Here are both recipes.
Pineapple and Peach Chutney
1 ripe pineapple (about 8 cups), peeled and cored, chopped into ½-inch pieces
6 cups peaches, peeled, pitted, and chopped (to peel peaches most expeditiously, dip them into boiling water for a minute to loosen their thin skins, then peel)
2 sweet red peppers, seeded and chopped into roughly ½-inch pieces
1 to 2 onions, chopped
6 cloves garlic, peeled and finely chopped
1½ cups raisins (I like to use the big, dark, seedless ones)
3 jalapeño peppers, seeded and finely chopped
2 tablespoons yellow mustard seeds, finely crushed with a mortar and pestle
1 teaspoon ground cinnamon
Pinch or more of cayenne pepper, to taste
3 teaspoons kosher salt
4 cups light brown sugar
4 cups cider vinegar
¹⁄3 to ½ cup finely chopped candied ginger
2 fresh figs, chopped (optional)
Combine all ingredients in a large, heavy pot, bring to a boil over medium heat, turn the heat down and simmer for about 2 hours or until thick. Stir every so often to make sure your chutney isn’t boiling too hard or you will scorch the bottom of the pan.
Pour into sterilized jars and seal. Makes about 12 half-pint jars.
Spicy Plum Ketchup
Adapted From Jellies, Jam & Chutneys by Thane Prince
This is similar to a steak sauce and goes well with all sorts of meats and also great with scrambled eggs. I’ve used a mixture of yellow and blue plums, and used only blue plums which results in a darker ketchup.
2 kgs juicy plums (can be blue or yellow or a mixture)
175g pitted dates, chopped finely in a food processor
115g Thompson raisins
1 large onion, chopped
4–6 large garlic cloves, finely chopped
60g fresh ginger, peeled and finely chopped (I use a fine microplaner for this and the garlic)
1 Tbsp coriander seeds, freshly ground with a mortar and pestle
1 tsp allspice berries, freshly ground with a mortar and pestle
good pinch of cayenne powder
1½ cups malt or cider vinegar – DIVIDED
1 Tbsp ground turmeric
½ whole nutmeg, grated
300g light brown sugar – adjust to taste as it really depends on the
sweetness of the plums
¼ cup kosher or pickling salt
Halve and pit plums, chop if large, catching all the juiciness. Put into a non-reative pot with dates, raisins, onion, garlic and ginger. Add coriander, allspice, cayenne and 1 cup of the vinegar.
Bring to a boil, then simmer, covered for 30–40 minutes until the fruit is very soft.
Let mixture cool and press through a food mill. This can take quite a bit of time depending on the fruit. You can also put first into a food processor to chop finely, then put through the mill. You want to have a nice smooth purée.
Return the purée into the cleaned pot. Add remaining ½ cup vinegar, tumeric, nutmeg, sugar and salt. Bring to a boil and simmer for 30–45 minutes until reduced to a thick pouring consistency. Stir frequently and watch not to burn the mixture. You really need to taste it at this stage to decide if you need to add more sugar or vinegar, as the plums can be either very sweet or tart. Place a spoonful or two into the fridge for a few moments before you taste it.
Put into hot sterilized jars, and seal.
Makes about 6 jars (250 ml each)
I had some incredible news a few days ago.
My amazing client Phoenix recently let me know that one of their long-time monthly donors had phoned them. He had called to say how much he enjoyed the recent donor report and he wanted to find out if Phoenix had broken the bank on producing it. My client explained that the design, writing, and photography were donated pro bono by Peggy & Co., and that the printing was done at a considerably reduced cost. He was delighted to learn that Phoenix has people so generous to share their time and expertise, and to help them extend the stories of their good work out into the public
He loved the report and found it incredibly visually pleasing. He shared that the content spoke so well to Phoenix’s work and that the report was very well written. In fact, he couldn’t say enough about how great it was and he said that the report was proudly displayed on his coffee table for his guests to leaf through.
My client went on to say that this donor increased his donation from $50 to $75 a month. Sweet.
Many, many thanks go out to Katelyn and Jamie at RedRiot Communication for the bulk of the report writing, and to Kelly at Kelly Clark Fotography for the stunning photos of the Phoenix youth.
As a designer, we often don’t hear back from the end target audience. This news shows how important good content, married with great visuals, can really make a difference to our clients. And you know that when the client is happy, then we are too.
Did you ever want to know where J. K. Rowling was born? Or where Mary Queen of Scots spent her last night? Well, even if these questions didn’t keep you awake last night, and even if you are not planning a trip to Edinburgh, the newly published Edinburgh Celebrity City Guide is an intriguing read. It details the lives of 100 of the city’s most famous people, along with illustrations and maps of where they lived, worked, or dallied.
Designing and producing this book was a real labour of love. The author had first envisioned the book to have a map on each page with each famous person. I determined that this wasn’t feasible and it took many, many tries to get it just right. Just call me a dog with an old blanket – or you can call me plain old stubborn. Who knew that there were so many ways to cross-reference each celebrity with each map.
But just like scaling Arthur’s Seat, we managed to pull off another great publication. And if you can say lang may yer lum reek you just might have to take that trip to bonnie Scotland.
Last week one of the books I designed for Nimbus Publishing was launched at the old Halifax Historic Farmers Market. Seasoned is a wonderful blend of recipes and stories by the veteran radio host Costas Halavresos. I was so happy to meet Costas at the launch and I’m really looking forward to trying his spices once our kitchen renovations are complete.
I love designing books, but the process is made even sweeter when it is a book about food. Cassia buds, oaxaca, madagascar vanilla pods, allspice, and za’atar – reading these words makes me want to get into the kitchen and make a delicious mess. This book, with the addition of some of Costas’ whole spices, would make an delectable gift for the foodies on your list. And who knows, they might even be kind enough to bake you some cassia bud cookies and bring them over for your next potluck.
I think most designers have an inner control freak somewhere deep inside them. I know I do. And when it comes to the misuse of dashes, I kinda go off the deep end. Let me explain.
Beautifully set type should enhance the written word and not make it difficult for the reader. But most people, whether they like it or not, who use a computer have become de facto typesetters. And sorry to say, but a computer doesn’t come with a design degree.
I came to appreciate the differences and nuances of the much-used and much-abused dash – either the hyphen, en, or em – after I first read Robert Bringhurst’s The Elements of Typographic Style in 1994. If you only have one book about typography, then this should be the one.
Here is a short primer on what symbol to use where:
Hyphens (-) are short, thick, and blunt, and are about a quarter of an em dash. They are used between telephone numbers (1-902-425-1939) and compound words (tax-payer).
En (–) and em dashes (—) are used in many instances and are often misused. An em dash is equal to two en dashes in width. The longer em dash is a nineteen-century standard and I agree with Bringhurst in that it is too long to be used in most cases.
Used as a phrase marker – like this – the en dash is perfect with a space on either side.
Used as a phrase marker—the em dash without spaces crowds the text and doesn’t leave any breathing room for the text. To me, the em dash is like a sharp pointy stick that is about to impale the adjacent words.
Closed-set en dashes (an en without a space on either side) are also used between digits to indicate a range: 25–30 minutes
You might not give a flying dingbat about these typographic details. But we do. We love to look at the whole big idea for our clients, but we also are incredibly detail-oriented. Feel free to send us your manuscripts – we’d be happy to whip them into shape for you.








