I had some incredible news a few days ago.
My amazing client Phoenix recently let me know that one of their long-time monthly donors had phoned them. He had called to say how much he enjoyed the recent donor report and he wanted to find out if Phoenix had broken the bank on producing it. My client explained that the design, writing, and photography were donated pro bono by Peggy & Co., and that the printing was done at a considerably reduced cost. He was delighted to learn that Phoenix has people so generous to share their time and expertise, and to help them extend the stories of their good work out into the public
He loved the report and found it incredibly visually pleasing. He shared that the content spoke so well to Phoenix’s work and that the report was very well written. In fact, he couldn’t say enough about how great it was and he said that the report was proudly displayed on his coffee table for his guests to leaf through.
My client went on to say that this donor increased his donation from $50 to $75 a month. Sweet.
As a designer, we often don’t hear back from the end target audience. This news shows how important good content, married with great visuals, can really make a difference to our clients. And you know that when the client is happy, then we are too.