Good design is good for business

I had some incredible news a few days ago.

My amazing client Phoenix recently let me know that one of their long-time monthly donors had phoned them. He had called to say how much he enjoyed the recent donor report and he wanted to find out if Phoenix had broken the bank on producing it. My client explained that the design, writing, and photography were donated pro bono by Peggy & Co., and that the printing was done at a considerably reduced cost. He was delighted to learn that Phoenix has people so generous to share their time and expertise, and to help them extend the stories of their good work out into the public

He loved the report and found it incredibly visually pleasing. He shared that the content spoke so well to Phoenix’s work and that the report was very well written. In fact, he couldn’t say enough about how great it was and he said that the report was proudly displayed on his coffee table for his guests to leaf through.

My client went on to say that this donor increased his donation from $50 to $75 a month. Sweet.

Many, many thanks go out to Katelyn and Jamie at RedRiot Communication for the bulk of the report writing, and to Kelly at Kelly Clark Fotography for the stunning photos of the Phoenix youth.

As a designer, we often don’t hear back from the end target audience. This news shows how important good content, married with great visuals, can really make a difference to our clients. And you know that when the client is happy, then we are too.