We recently worked on a colourful project for Atlantic Central – the trade association that supports all of the credit unions in Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island.
We designed this booklet to be used as an educational tool when Atlantic Central is speaking to governments. The criteria was that it had to be eye-catching and informative – something that stood out from the crowd. After drawing up a list of provincial icons, and discussing colours and styles, the cover illustration was drawn by Bonnie Ross. The circle theme was reinforced with copy by Margaret MacQuarrie and we used interesting facts and infographics throughout the booklet. The circle die-cut on the cover was a cost-effective way to achieve some wow – our printer had a number of existing dies – we picked the one that worked and saved our client hundreds of dollars.
And if you look closely, you may be able to spot some Marsala used too – there isn’t a colour that we never use.
What our client had to say…
“Atlantic Central was looking for a design partner to help us produce creative materials as part of our stakeholder engagement strategy. Peggy & Co. delivered a brochure that far exceeded our expectations and that positions us exactly as we need with key audiences. The process of working with Peggy from planning to design to execution was on-time, on-budget, and quite fun (and working with the excellent partners she brought to the table was seamless.)”